Alchemy Marketing gives founders and CEOs the strategic marketing head they don't have yet: brand, campaigns, content and go-to-market, built by someone who's done it inside HP, Verizon and HSBC, and for startups from zero.
You don't need another marketing hire. You need a marketing brain.
Most founders reach a point where marketing stops being a task list and becomes a strategic gap, run instead by whoever has time, with no one setting the direction, the message, or the plan to reach the right customers. That gap is expensive.
The plan behind the plan: positioning, messaging, market entry, and the roadmap to reach the customers who matter.
Integrated campaigns across paid, digital and social, built to convert, not just to look busy.
Brand identity and content that actually sounds like you, built to reach customers where they're already looking.
Every channel working together, not as disconnected tactics, from strategy through to execution.
Having grown up in Hong Kong and built a career across APAC, ANZ and the UK, including leading marketing across APAC for HP, Verizon and HSBC, I help two kinds of companies grow: Western companies breaking into Asian markets, and Asian companies expanding globally. Both journeys fail for the same reason: a brand built for one market, forced onto another. I build the bridge instead.
You work directly with a CMO-level lead who has run brand and campaigns inside HP, Verizon and HSBC, not a junior account manager reporting up to someone else.
Every recommendation is grounded in customer data and channel performance, and shaped by 30 years working inside the markets themselves, not templated playbooks.
Few fractional CMOs have actually built brand and go-to-market strategy on both sides of the Asia and global divide. It is where I have spent my career.
From early-stage start ups to established brands, I've partnered with founders and teams across these industries to build marketing that connects and converts.
"Katherine at Alchemy Marketing made a complicated project look easy. She has 20+ years of marketing experience that advised us through all our marketing strategic and tactical needs and helped us make the right decisions."
"Katherine enabled us to move from ideation to market ready. She helped us see our true customer proposition and message, which wasn't what we thought it was. We have improved our sales significantly since she worked with us."
"Katherine managed all the hospitality event planning and logistics for our event involving multiple stakeholders, venues, and significant customer needs. She found solutions and delivered a great experience for our attendees and our client."
Exceptional marketing isn't just a checklist. It's data, psychology, testing, experience, and a bit of gut instinct, blended together. That's the alchemy. I'm Katherine Gudgin, and I've spent three decades turning that blend into growth for global brands and startups alike.
A Fractional CMO sets the marketing strategy, brand direction and go-to-market plan for your business, then leads execution and holds the work to account, at a fraction of the cost and time commitment of a full-time hire.
An agency executes channels. Alchemy sets the strategy behind them first, then works alongside your team or existing agencies to make sure every channel is pulling in the same direction.
No. Asia market entry, in both directions, is a specialism, not the only focus. Many clients simply need senior marketing leadership for their existing market.
Mostly seed to mid-size companies: solo founders, or businesses with no marketing function yet, or a junior, transactional marketing setup that needs a strategic layer above it.
Retainer, project-based, or day rate, depending on what you need. Every engagement is scoped to your business on a Growth Call, so pricing reflects the actual scope of work rather than a fixed package.
Book a free 30-minute Growth Call. We'll look at your current brand, message and channels, and identify at least one thing to fix first, whether or not we end up working together.